I just used @simplymeasured to analyze a Facebook Fan Page in Excel. http://t.co/m1cL5rXC via Twitter
I am Maja Kraljič - HP.com Social Media Program and Project manager at Hewlett-Packard. I'm interested in innovative web marketing, web design, my guitars, running and social media books. I live in Slovenia.
In recent years I have designed and coded several web pages and some printed material. Here you can see some of my projects.
If you fancy reading blogs in RSS readers feel free to add my RSS feed. If not, you can bookmark the page.
The third day of Start Smart workshop began with short presentation about how to sell an idea. The key is to prepare for the answers and be sure to have an answer to the question Why is your idea good? And even for good ideas you must fight for – they don’t sell themselves! In addition they suggested that a good brief should be max. one and a half A4 pages long. And feel free to refuse a brief if it is not prepared the way it should be. And above all analyze the problem – this way you can create more ideas.
The second lecture was prepared by Suna Tancig and Benjamin Ivančič from the agency Original. It was about how ideas and concepts in advertising should support the brand. We have also looked at numerous TV ads, two campaigns and printed ads.
Btw thanks to presenters for their great looking printed portfolio :)
Jos and Martin had a great session about what a great billboard/print ad is. How visual is more important than copy and how best ads don’t even have copy!
Here are some examples of ads they had shown.
We are still working on the billboard of Eurofest – European film festival in Kinoteka. Now I have drawn approx. 40 ideas and there seems to be one really good one.
Kalidays – the international copywriting festival began approx 12 hours ago and we already had numerous brainstorming sessions with lots of creative ideas – I can’t say they are original *as almost every time we can say that somebody has done it before* but juices are flowing in various directions.
During the first day I was the most impressed with Martin Mol and Jos van Der Lee. Their overview of Slovenian billboards was not only amusing but also eye-opening. Among the best were ITAK Mobitel 4YEO, Lisca Cheek, and HM (because of great art direction) for most of the other billboards their comment was in the style of OMG.
Then the creating brief of Kinoteka’s european film festival in January was presented. It’s about creating copy and design for billboard which should promote this festival where top 100 films from all European countries will be shown. Target group are students, intellectuals and general public. We will see what comes out of this and btw the main prize is free entrance to Kinoteka till the end of this student year / Let’s try to win this one!
The second lecture/brainstorming session I have attended was No copy (no) advertising by Igor Poturić. This one was about alternative/low budget adveritising/media and how the creative ideas can be implemented in an non-traditional way.
If you use Mozilla Forefox on a regular basis and you are also an avid user of flickr, facebook, youtube and other nice web services try the new Flock – The Social Web Browser.
The migration of data (bookmarks, feeds, usernames) is quite easy so in less than 15 minutes you’ll get a set of new tools that will make your online life easier.
