Was Dove’s “Real beauty” campaign Photoshoped?

Do you remember this viral video?

The famous retoucher (of the celebrities) Pascal Dangin has revealed in his interview for The New Yorker that Dove’s pictures of real beauty are not so real after all. They have been retouched!

Here is a small part of the interview:

” I mentioned the Dove ad campaign that proudly featured lumpier-than-usual “real women” in their undergarments. It turned out that it was a Dangin job. “Do you know how much retouching was on that?” he asked. “But it was great to do, a challenge, to keep everyone’s skin and faces showing the mileage but not looking unattractive.” Source

Well didn’t you know that? Everything you see in ads is…an illusion.

Even I can admit that every photo of me that I put online is retouched. At least a bit. ;)