ToboAds and “2 second” ads

ToboAds is a Slovenian contextual based ad network (similar as Google AdWords and AdSense). It enables various ad formats that contain text and text with image.

Here is an example:

It has an interesting concept of charging for displayed and clicked ads. In general advertisers pay 0.2€ CPC (Cost per Click) and 0.0002€ for confirmed ad and publishers get half of it, therefore, 0.1€ CPC and 0.0001€ for every ad that has been viewed for at least 2 seconds. But here comes the question how to know the sistem is working on your site? Maybe your number of displayed and seen ads is low and you want to check how and when your ads get confirmed by ToboAds sistem.

First of all you have to know that (besides clicked ads) the confirmed ads also get you money (0.0001€) so try to optimize the position of the ad spaces on your web side.

Here is an example from princessdesign.net:

I have marked the browser content area (which can be seen without scrolling) in yellow. These ads get a chance to become confirmed if the visitor sees them for at least 2 seconds. If they get confirmed, you get 0.0001€.

On the other hand the ads positioned lower on the web page are regarded as displayed ads. The visitor cannot see them yet and they cannot get confirmed unless the visitor scrolls down.

How to see if the confirmation sistem works?

1. First download the Firefox add-on FireBug.
2. Install it and restart Firefox
3. Then open FireBug (Tools - Firebug-Open Firebug) and go to a web site with ToboAds, for example http://www.princessdesign.net
4. In Console tab the request is displayed after 2 seconds any you can clearly see when your ads get confirmed.

Here you can see that in this particular case the time was not 2 seconds but rather 240ms. While testing I have also seen cases when the number was between 150ms and 250ms.

What is your experience?

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